Zenith → 50CC → RIZ
Three package designs, explorations developed in small scopes and focused sprints.
Zenith combines culturally significant Asian culinary spices with premium chocolate to deliver a transformative experience. I explored two design directions: one emphasizing type as a representation of spices, and the other showcasing ingredients as deities through detailed illustrations.
50CC draws inspiration from places reminiscent of a skincare journey. It is a consistent routine for urban dwellers who resonate something special from the spirit of each destination. The brand name refers to Marcel Duchamp's 50 cc Paris Air, a gift for his lifelong patron Walter C. Arensberg who lived in the United States. The concept is about connection and poetry.
Riz is a traditional rice spirit with a French influence, available in two variations—sweet and dry. These projects were a valuable learning experience.
Instructors:
Monical Schlag
Miles MazzieDec15 2024