J

NC8
Pennsylvania Arts
AirTrain 
REI Coop
Nascar
Zenith, 50CC, RIZ
Images Festival
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©2025

REC


Overview
REI Co-op was founded in 1938 by a group of outdoor enthusiasts who embraced the cooperative model to provide quality gear at fair prices. In response to challenges engaging younger generations with the outdoors, REC introduced a new vision: to create a world where everyone enjoys recreational activities and embraces work-life balance. REC aims to inspire members to explore the unknown, seek personal growth, and connect with nature. 

Brand Identiy / Strategy
Print / Environmental Graphics
Website / Mobile Design


Strategy
The primary logo is reminiscent of solving puzzles. The REC letterforms resemble building blocks that symbolize the journey of discovery. The convergence represents unity, reflecting the brand's dedication to nurturing a sense of ownership within its community.








 The new REC mobile app embraces bold mid-century modern graphics, embodying a down-to-earth confidence while seamlessly integrating natural elements with people and tools.

Sponsored competitions and events incorporate graphics in environmental contexts. The same graphic library of shapes is also used in outdoor and retail spaces as a wayfinding system.


By providing tools, support, and inspiration, REC empowers a diverse community to experience and enjoy the outdoors.Dec 2023