Pennsylvania Arts
Pennsylvania Arts is a constellation of museums across the state of Pennsylvania. PArts aims to repurpose formal industrial spaces for arts space, foster long-term growth and innovation.

NC8 IDEA
正值二三十岁、在海外闯荡艺术圈的中国单身女性，常常一边画图、一边应对“你什么时候结婚”的灵魂拷问。Growing up in a small town, in my community, personal choices—especially around career, marriage, or location—are rarely just personal.

NC8 BREATH
NC8 mibile app supports emotional clarity and calm through breath, sound, and mood-based rituals. This project explores how intuitive, adaptive design can create a personal and poetic user experience.

NC8 EXHIBITION
这场展览围绕“地方”这一主题展开，探讨亚裔美国艺术家如何在离散背景下理解、建构与表达空间与归属。通过多样的媒介，艺术家们展现了“地方”既是现实的，也是想象的，既是固定的，也是流动的。This exhibition navigates the subject of place, exploring how it is interpreted, constructed, and communicated by Asian American artists with diasporic backgrounds. Through diverse mediums, these artists illustrate how place is both real and imagined, fixed and fluid. 
AirTrain 
Revamping the branding for JFK AirTrain, the airport rail link serving New York City’s International Airport, with a focus on creating an efficient, user-friendly, and inclusive travel experience for passengers.

Images Festival
Images Festival is an experimental film festival. This identity project draws inspiration from film editing techniques, an approach celebrates each frame of a video and the transformative power of moving images.

REI Coop
A new vision for the outdoor equipment company: to create an inclusive and active world where everyone can enjoy a balanced work-life experience—a place that connects Millennials and Gen Z with nature.

Nascar
Nascar is a regional racing sport with a strong legacy. The rebrand aimed to attract new audiences through a flexible visual system and dynamic motion elements adaptable across media.

Pocket
PackgingEphemeral Explorations in Form and Process

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Pennsylvania Arts


PArts is a constellation of museums across the state of Pennsylvania, connecting an array of cultural institutions that preserve the artistic and industrial heritage of the region. The project aims to repurpose former industrial spaces into new venues for a dialogue between arts and culture.
Identity Design
Print / Website / Mobile
Dynamic Typography


Inspired by the core elements that bring media to life on screen—red, green, and blue channels—it explores the intersections of creativity and technology. PPP is a symposium that invites artists and designers to share, discuss, and influence ideas.


The visual concept comes from industrial objects, which is inspired by Pittsburgh's rich history of steel production. A secondary element features a hidden message embedded within a cross-shaped steel like pattern.


Transforming letters into living structures, this generative type tool curates a dialogue between art and space, breathing new life into Pennsylvania's creative legacy.


PArts serves as a hub for galleries and art spaces, inspiring the creation of a modular typeface generated through code. The typeface is divided into evenly spaced cells, which can be interchanged to display a dynamic range of content—artist works, images, and letters—reflecting timely themes and providing flexibility in communication. Complemented by a steel-inspired secondary display font, PArts revitalizes abandoned spaces in Pennsylvania, transforming them into vibrant art hubs that bring new energy to the cities.





The biannual booklet embodies typographic rigor, serving as both a method of organizing information and a narrative exploring different parts of Pennsylvania.


The cross patterns are extended into wayfinding systems within the repurposed museums space.

A set of brochures for PArts schedule, membership program, and cards for special events.



Parts' secondary identity, PPP, is an annual symposium with a focus on a topic that enhances and supports the organization's dialogue.


The PPP symposium features conferences and roundtable discussions, with live cameras filters installed throughout the event to engage the audience.


For social media, a camera filter uses RGB channels to mosaic people's portraits. The micro-branding reinforces a connection by adhering to a primary color palette.




For the PPP symposium, I explored Processing began with a question of how I may utlize a grid system as a metaphor of industrial framework to connect locations, artists, an exhibitions. I explored ratios, navigations, and connections. For the PPP symposium, I mainly explored a camera filter that analyze brightness of the camera input to visual output, this became a micro identity for the media symposium.
Instructors:
Brad Bartlett
Roy Tatum
Miles Mazzie
Ivan CruzAugust, 2024

Disclaimer This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.