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Pennsylvania Arts
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©2025

Pennsylvania Arts


PArts is a constellation of museums across the state of Pennsylvania, connecting an array of cultural institutions that preserve the artistic and industrial heritage of the region. The project aims to repurpose former industrial spaces into new venues for a dialogue between arts and culture.
Identity Design
Print / Website / Mobile
Dynamic Typography


Inspired by the core elements that bring media to life on screen—red, green, and blue channels—it explores the intersections of creativity and technology. PPP is a symposium that invites artists and designers to share, discuss, and influence ideas.


The visual concept comes from industrial objects, which is inspired by Pittsburgh's rich history of steel production. A secondary element features a hidden message embedded within a cross-shaped steel like pattern.


Transforming letters into living structures, this generative type tool curates a dialogue between art and space, breathing new life into Pennsylvania's creative legacy.


PArts serves as a hub for galleries and art spaces, inspiring the creation of a modular typeface generated through code. The typeface is divided into evenly spaced cells, which can be interchanged to display a dynamic range of content—artist works, images, and letters—reflecting timely themes and providing flexibility in communication. Complemented by a steel-inspired secondary display font, PArts revitalizes abandoned spaces in Pennsylvania, transforming them into vibrant art hubs that bring new energy to the cities.





The biannual booklet embodies typographic rigor, serving as both a method of organizing information and a narrative exploring different parts of Pennsylvania.


The cross patterns are extended into wayfinding systems within the repurposed museums space.



The website features an index of museums, exhibitions, collections, and programs, along with a dedicated external link to the PPP symposium.




PPP is a substance events with a focus topic that enhance and supports the organization.


The PPP symposium features conferences and roundtable discussions, with live cameras filters installed throughout the event to engage the audience.


For social media, a camera filter uses RGB channels to mosaic people's portraits. The micro-branding reinforces a connection by adhering to a primary color palette.




For the PPP symposium, I explored Processing began with a question of how I may utlize a grid system as a metaphor of industrial framework to connect locations, artists, an exhibitions. I explored ratios, navigations, and connections. For the PPP symposium, I mainly explored a camera filter that analyze brightness of the camera input to visual output, this became a micro identity for the media symposium.
Instructors:
Brad Bartlett
Roy Tatum
Miles Mazzie
Ivan CruzAugust, 2024