Pennsylvania Arts
Pennsylvania Arts is a constellation of museums across the state of Pennsylvania. PArts aims to repurpose formal industrial spaces for arts space, foster long-term growth and innovation.

NC8 IDEA
正值二三十岁、在海外闯荡艺术圈的中国单身女性，常常一边画图、一边应对“你什么时候结婚”的灵魂拷问。Growing up in a small town, in my community, personal choices—especially around career, marriage, or location—are rarely just personal.

NC8 BREATH
NC8 mibile app supports emotional clarity and calm through breath, sound, and mood-based rituals. This project explores how intuitive, adaptive design can create a personal and poetic user experience.

NC8 EXHIBITION
这场展览围绕“地方”这一主题展开，探讨亚裔美国艺术家如何在离散背景下理解、建构与表达空间与归属。通过多样的媒介，艺术家们展现了“地方”既是现实的，也是想象的，既是固定的，也是流动的。This exhibition navigates the subject of place, exploring how it is interpreted, constructed, and communicated by Asian American artists with diasporic backgrounds. Through diverse mediums, these artists illustrate how place is both real and imagined, fixed and fluid. 
AirTrain 
Revamping the branding for JFK AirTrain, the airport rail link serving New York City’s International Airport, with a focus on creating an efficient, user-friendly, and inclusive travel experience for passengers.

Images Festival
Images Festival is an experimental film festival. This identity project draws inspiration from film editing techniques, an approach celebrates each frame of a video and the transformative power of moving images.

REI Coop
A new vision for the outdoor equipment company: to create an inclusive and active world where everyone can enjoy a balanced work-life experience—a place that connects Millennials and Gen Z with nature.

Nascar
Nascar is a regional racing sport with a strong legacy. The rebrand aimed to attract new audiences through a flexible visual system and dynamic motion elements adaptable across media.

Pocket
PackgingEphemeral Explorations in Form and Process

About
Email
LinkedIn

©2025

Nascar


A regional racing sport with a rich history and dedicated fan base is fading from the current racing landscape. A brand revamp introduces an inclusive, forward-looking perspective to engage a broader global audience.
Brand System
Print / Website / Mobile
Motion Design


The logo draws inspiration from the dynamic curves of a racetrack, embodying the energy of the sport. I designed motion transition incorporates the repeatition as a way to represent and organize contents of NASCAR's three iconic race series. This motion system integrates seamlessly with the identity, reinforcing the essence of the brand elevation.



For the new NASCAR website, the goal is to delivers a flexible digital experience, seamlessly connecting a visual system with motion components tailored to the website's core user scenarios.



New campaigns feature primary graphic elements inspired by racing tracks and speed, seamlessly integrated with the wordmark's shape. These elements create an efficient graphic library, adaptable for large-scale branding efforts.
By collaborating with diverse drivers of different races, featuring all genders, and incorporating humor and graphic collage elements, this demonstrates flexible ways to mix and match messages and content.

The brand identity system overview covers the wordmark, typography, graphic elements, animation logic, and spatial graphics.






Toward the end of the project, I aimed to create a race event opening animation that expands on the wordmark concept and incorporates 3D motion graphics.
Instructor: 
Elaine AlderetteApr 17 2024