Pennsylvania Arts

Identity Design
Dynamic Typography
Print / Website / Mobile

PArts represents a cultural organization committed to revitalizing former factories. By linking a constellation of cultural institutions across Pennsylvania, PArts celebrates the region's industrial heritage through new dialogue and collaboration.

AirTrain

Brand Strategy
Logo/Print Design
UX/UI Design


Revamping the JFK AirTrain user experience to create an efficient, user-friendly, and inclusive journey. The new brand identity aims to address passenger pain points while building positive awareness to attract new audiences.

Images Festival

Festival Branding
Print/Website Design
Generative Graphic



Images Festival is an experimental film festival connecting the West and East Coast. I explored coding inspired by film editing techniques, celebrating each video frame and highlights the transformative power of moving images.